A little over a decade ago, I was in San Francisco visiting my son, Randy Bias. This was before he became a cloud computing rock star. He shared a big Victorian house with a bunch of amazing, creative people in the heart of the Lower Pacific Heights neighborhood in San Francisco. One of his housemates was Amit Shoham, now a prominent SF DJ, artist and producer. I had recently released an album and was working hard to develop a career as a recording artist, in my spare time, which is another story.
When I first called him to work out my plans, he said,
“Mom, Amit’s got a studio in the basement. When you get here, we need to lay down some tracks.” “OK. What are we going to record?” “We’re going to lay down some tracks.” At that point, I began to get concerned. You see, recording is not that simple. You need a plan.
I voiced these concerns and Randy told me that we would be recording “house” and it would be alright. We would go in Amit’s studio and lay down some tracks. It was all under control. He had an idea of what we were going to do, but I needed more than idea. I wanted a plan. I wanted a song.
Often, entrepreneurs, business leaders, and start ups take a similar approach. They become captivated by an idea, but when the time comes to execute, the plan is weakly formed. If success isn’t forthcoming, they change direction. What I’ve learned, the hard way, is: make a plan and stick to it.
Nashville is home to some of the greatest songwriters in the world. There are also many wannabes. Smart recording artists learn to write their own songs by co-writing with the best. The ones who make the most money, stick to singing songs they had some hand in writing. They take time to learn the craft.
Smart business strategists take time to do the heavy lifting and work out a strategy. They make their plan and stick to it.